Choose x Tajinebanane

Here's a natural English translation that fits Tajinebanane's tone:

WHY THIS COLLAB?

We've been working together for several years now, and we've always shared the same values. Over time, we've built a genuine relationship, with a shared desire to create something together.

So one day, we decided to make it happen.

A little behind-the-scenes story: we recently found out that the Choose team keeps a little collection of Tajinebanane pieces in their office for everyone to wear.Needless to say, it made our hearts skip a beat! 💛

Created together.

HOW DID THIS COLLAB COME TO LIFE?

The theme of the collection was an obvious choice: BACK TO SCHOOL. Inspired by the '90s, with vintage influences, bold colours and plenty of personality.

From the very beginning, one thing was certain: we wanted something for everyone. Pieces for kids aged 1–8, women from XS to XXL, and men from S to XXL. Prices range from €49 to €89.

The big reveal.

After months of mood boards, ideas, sketches, countless conversations and finally bringing our two teams together on shoot day... it's time.

Enough talking—we'll let the collection speak for itself.

You know the story.
You've seen the pieces.
You know the date and the time.
But we're not done surprising you yet.